AssetWise continues to reinforce its Lifestyle Marketing strategy by serving as the main sponsor of the monumental “AssetWise Presents PIANO & i On The Rock Concert.” This grand musical event featured the beloved pop pianist Tor Saksit alongside seven iconic rock legends of Thailand, igniting the hearts of over 10,000 attendees. Beyond the electrifying performances, AssetWise rewarded concertgoers with exclusive housing and condominium discounts of up to 200,000 THB, further affirming its position as a lifestyle-driven real estate brand.
For more than three years, AssetWise has supported the “PIANO & i” music platform, forming a powerful connection with audiences across generations. This latest concert is yet another milestone in its mission to build lasting bonds through music and lifestyle-driven experiences.
Held on Saturday, June 14, 2025, at IMPACT Arena, Muang Thong Thani, the “AssetWise Presents PIANO & i On The Rock Concert” was more than a show—it was a musical phenomenon. Fans enjoyed the heartfelt melodies of Tor Saksit, a cherished figure among all generations, alongside a star-studded lineup of legendary rock artists. The stage featured Pong Hin Lek Fai, Poo Pongsit Kampee, Poo Blackhead, and modern rock icons such as Toon Bodyslam, Bank Preeti, Foet Slot Machine, and Jeff Satur.
Each artist delivered jaw-dropping live performances, fusing rock rhythms with soulful piano harmonies in a fresh, reimagined format. Accompanied by breathtaking light and sound production, the four-hour spectacle left the entire hall ablaze with energy, proving once again that music has the power to unite hearts across every generation.
The PIANO & i On The Rock Concert marked a milestone in Thailand’s music scene, blending soulful piano melodies from Tor Saksit with the electrifying energy of legendary rock stars including Pong Hin Lek Fai, Poo Pongsit Kampee, and Poo Blackhead, along with modern icons such as Toon Bodyslam, Bank Preeti, Foet Slot Machine, and Jeff Satur. These powerhouse artists delivered live performances that fused rock with piano arrangements in a unique reinterpretation. The concert featured stunning visuals and sound design over an immersive four-hour experience, held on Saturday, June 14, 2025, at IMPACT Arena, Muang Thong Thani.
Special Surprises to Celebrate AssetWise’s 20th Anniversary
To mark its 20th anniversary, AssetWise surprised concert attendees by giving away a special discount prize worth 200,000 THB for use on any of the company’s residential or condominium projects. In addition, concertgoers holding a plastic (hard-copy) concert ticket were eligible for an exclusive discount of up to 20,000 THB on selected residential projects, further enhancing the joy and value of the event.
Mr. Kromchet further shared that the collaboration between AssetWise and the PIANO & i platform began with supporting the production of the PIANO & i show by providing filming locations within various AssetWise properties, including KAVE, MODIZ, ATMOZ, ESTA, THE ARBOR, and THE HONOR. These venues served as the backdrop for piano performances and special musical guest appearances in each episode. This partnership later evolved into “PIANO & i The First Concert” in 2023, marking the platform’s first large-scale concert, and has continued through multiple successful shows, leading up to this most recent event.
The ongoing partnership reflects the shared vision of AssetWise and PIANO & i to deliver happiness and meaningful experiences through music — a universal language that connects all generations. It aligns with AssetWise’s “We Build Happiness” philosophy, which strives to enhance people’s lives not only through quality residential development but also through emotional and lifestyle-driven experiences.
