“Phuket Condos and Villas Lead Sales Surge; New Project Launches Planned for High Season”
ASW achieved total presales of THB 12.96 billion in the first half of 2025, accounting for 66% of its full-year sales target. Phuket condominiums received strong market response, while the luxury villas at Nai Yang Beach were completely sold out within just two months.
Despite the need to closely monitor the real estate market in the second half of the year, there are positive drivers including interest rate cuts, easing of LTV regulations, and reductions in property transfer and mortgage registration fees. Over 90% of ASW’s ready-to-move-in houses and condos are eligible for government housing stimulus measures—an ideal opportunity for buyers ready to make a purchase.
ASW is focusing on managing its ready-to-move inventory efficiently and plans to launch new projects in high-potential locations. The Phuket market remains resilient, and the company is preparing to roll out new developments to capture strong foreign demand during the high season. ASW remains confident in achieving its full-year sales target of THB 19.5 billion.
Mr. Kromchet Vipanpong, Chief Executive Officer of Assetwise Public Company Limited (ASW), a leading lifestyle real estate developer under the concept “We Build Happiness,” stated that the first half of 2025 was a challenging period for Thailand’s real estate market. The slowdown in the economy and external pressures such as Trump-era tax policy and the US-China trade tensions posed significant headwinds.
However, ASW successfully implemented a risk-diversification strategy by developing residential projects in key tourist destinations like Phuket. This approach led to impressive results. In the first six months of 2025 (January–June), the company achieved sales of THB 12.96 billion, a 21% year-over-year increase, representing 66% of its full-year sales target of THB 19.5 billion.
High Performance from Phuket Projects and Strategic Launches
During the first half of 2025, ASW launched five new projects with a total value of THB 10.7 billion. Among them, the standout performers were the Leisure Residence projects in Phuket, developed by its subsidiary Rom Bho Property PLC (TITLE):
- THE TITLE Villa Estella Naiyang, a luxury villa project, achieved 100% sold-out status within just two months.
- THE KATABELLO, a luxury condominium in Kata, reached 56% in sales.
- ADORA RAWAI, another luxury condominium near Rawai Beach, exceeded 50% in booking rate.
In Greater Bangkok, projects such as Kave Playground (a pre-campus condo across from Bodindecha School) and Atmoz De Sol (a low-rise condo near Tipawan BTS station) also received positive responses from both end-users and investors.
Market Outlook and Government Support Measures
Mr. Kromchet further noted that the real estate market in the second half of the year requires close monitoring, with uncertainties surrounding domestic economic performance, political developments, and ongoing geopolitical tensions that could affect consumer confidence.
Nevertheless, the market is supported by several positive factors:
- Policy interest rate cut to 1.75%
- Relaxed LTV regulations allowing full 100% mortgage across all price levels
- Reduced transfer and mortgage registration fees to 0.01% for homes priced below THB 7 million, valid until June 30, 2026.
These measures offer a prime opportunity to clear existing ready-to-transfer inventory and make home ownership more accessible for potential buyers.
As of Q1/2025, ASW’s ready-to-move-in condominium and housing projects had a combined value of THB 9.97 billion. Over 90% of this value falls within the THB 1–7 million price range—making it fully eligible under the government’s property stimulus program.
Sales Strategy for H2/2025 and Project Highlights
ASW’s sales strategy for the second half of 2025 focuses on two key areas:
- Managing Ready-to-Move Projects
- Launching marketing campaigns in collaboration with financial partners to increase access to home loans
- Offering tenant-finding services for investment buyers
- Launching New Projects in High-Potential Locations
- Targeting clear demand areas in Greater Bangkok and Phuket, a globally recognized destination with strong international purchasing power, especially from long-stay and short-term visitors during the year-end high season. These buyers are expected to significantly boost sales momentum.
An additional highlight for H2/2025 is the handover and revenue recognition from three newly completed projects:
- THE TITLE Legendary Bang-Tao, a beachfront resort condominium near Bang-Tao Beach, valued at THB 4.5 billion, with 88% of units already sold and earlier-than-scheduled revenue recognition beginning in late Q2.
- Maroon Ratchada 32, a new condominium on the last available plot in the Ratchada 32 area, valued at THB 900 million.
- Kave Wonderland, a campus-style condo opposite Thammasat University Rangsit Center, valued at THB 2.55 billion.
Company Overview and Brand Portfolio
Assetwise Public Company Limited (ASW) specializes in real estate development, focusing on high- and low-rise residential projects in strategic locations under the philosophy “We Build Happiness.” To date, the company has launched over 80 projects under its core brands, each tailored to different lifestyles, including:
- KAVE
- ATMOZ
- MODIZ
- ESTA
- THE ARBOR
- THE HONOR
- And projects under TITLE (Rom Bho Property PLC), its subsidiary.
The combined project value exceeds THB 132.7 billion, consisting of:
- 24 completed and ready-to-move-in projects
- 22 active projects under construction or currently open for sale
As of Q1/2025, ASW reported a backlog (sales pending revenue recognition) of over THB 30.64 billion, reinforcing confidence in achieving its full-year target.
