AssetWise Hosts 4th Annual “AssetWise BEAUTY RUN 2026”
Uniting Runners and Beauty Pageant Fans to Raise Funds for the National Cancer Institute.
The “AssetWise BEAUTY RUN 2026” concluded with overwhelming success. Organized by AssetWise for the fourth consecutive year under the theme “It’s a RUNderful World,” the event brought together health enthusiasts, fancy dress runners, celebrities, and beauty queens. Over 2,500 participants joined the cause to promote wellness and eco-friendly living under the GrowGreen initiative. The event successfully raised THB 1,555,100 (after expenses) to support the National Cancer Institute and the construction of its new medical facility.
Mr. Kromchet Vipanpong, CEO of AssetWise Public Company Limited (ASW), stated that AssetWise continues to build its brand through lifestyle-centric activities, specifically through sports and beauty pageantry. By partnering with TPN Global (the license holder for various prestigious beauty and male pageants) and the National Cancer Institute, AssetWise hosted this charity run on Sunday, February 8, 2026, at Vachirabenjatas Park (Suan Rot Fai).
During the event, the donation was officially presented to Dr. Danai Manomorn, Deputy Director of Health System Development at the National Cancer Institute.
A Sustainable Race: The Journey to Zero Waste
“A core heart of the AssetWise BEAUTY RUN 2026 is our commitment to Zero Waste,” said Mr. Kromchet. “We designed every aspect of the event to minimize environmental impact in line with our GrowGreen concept. This included:
- Eco-Friendly Apparel: Running shirts made from recycled plastic bottle fibers.
- Sustainable Rewards: Medals crafted from electronic waste (e-waste) and trophies made from recycled bottle caps.
- Eco-Breakfast: Utilizing biodegradable packaging and natural materials.
- Waste Management: Strategic ‘Sort-Pour-Turn’ stations were placed throughout the park to ensure maximum recycling and minimal landfill waste.”
Star-Studded Atmosphere
The event was filled with energy, featuring an array of celebrities and beauty icons, including:
- Tor – Saksit Vejsupaporn (Renowned Artist)
- Mooham – Chotinapa Kaewcharoon (Miss Thailand 2025)
- Saffron – Maya Snook (Miss Global Thailand 2026)
- Anna Sueangam-iam (Miss Universe Thailand 2022)
- Anntonia Porsild (Miss Universe Thailand 2023)
- Knans – Chonnikan Supittayaporn (Miss Thailand 2023)
- Dinsorsee – Panida Kernjinda (Miss Thailand 2024)
They were joined by finalists and winners from Mister & Miss Global Thailand, Mister International Thailand, and Mister & Miss Earth Thailand to cheer on runners in both the 5km Fun Run and the 10km Mini Marathon.
More Than Just a Run
Beyond the race, participants enjoyed various activities rooted in the Circular Economy:
- Green Giveaways: 400 decorative plants and organic kale grown by AssetWise employees were distributed to runners.
- Creative Workshops: Upcycling workshops, such as making bracelets from soda can tabs and bags from plastic bags.
- Fancy Run Contest: A costume competition under the “Recycled Theme,” which brought smiles and laughter while raising environmental awareness.
AssetWise remains committed to “Building Happiness” by fostering a healthy community while giving back to society and the planet.
#AssetWise #WeBuildHappiness #AssetWiseBeautyRun2026 #GrowGreen
