Redefining the Home Decor Experience with Personalized Styles for Every Lifestyle
AssetWise partners with SB Design Square to enhance the joy of living for homebuyers through the COMPLETE LIVING COLLECTION campaign. Under the concept “The First Time You Can Choose Your Own Style,” this collaboration offers curated furniture packages designed to match the unique characters of three flagship housing brands—Esta, The Arbor, and CHANN. The campaign features an exclusive Personal Designer service to provide expert consultations and guided showroom tours, elevating the living experience from the very first step into a home that truly reflects its owner.
Mr. Kriengsak Hiamto, Senior Managing Director of Housing and The Title Business Group at AssetWise Public Company Limited (ASW), stated that AssetWise, in collaboration with SB Design Square, a leader in furniture and home decor, has launched the COMPLETE LIVING COLLECTION campaign. This initiative aims to provide a perfect living experience for residents of the Esta, The Arbor, and CHANN brands. Through the “The First Time You Can Choose Your Own Style” special offer, furniture packages have been meticulously selected to fit the specific space and identity of each project. Residents can visit SB Design Square showrooms to experience the actual materials and receive professional advice from a Personal Designer to ensure their home is decorated exactly to their taste.
“At AssetWise, we prioritize residential design that caters to both quality of life and lifestyle. We believe a home is not just a living space, but a reflection of the owner’s identity in every dimension. From functional design to the finest living details, our partnership with SB Design Square combines design expertise to meet our residents’ needs precisely. This ensures not only a sophisticated home but also the happiness of choosing a style with professional standards, allowing residents to move in with total confidence,” said Mr. Kriengsak.
Mr. Pidet Chavalit, Executive Director of SB Furniture Group, added that the company places great importance on furniture design and interior atmospheres that clearly reflect the resident’s identity while meeting daily practical needs. “We believe that good living isn’t just about beauty; it’s a balance between design, function, and the feeling of daily life. This collaboration with AssetWise extends that philosophy. Our design team has developed furniture packages that align with the distinct character of each housing brand, allowing residents to start their lives in a home that is both beautiful and fully functional from day one.”
Inspired Living: Three Brands, Three Distinct Styles
The COMPLETE LIVING COLLECTION draws inspiration from the unique DNA of each brand to offer a “ready-to-move-in” experience:
- CHANN The Riverside Borommaratchachonnani: Contemporary Luxury Reflecting the lifestyle of modern families, this style blends elegance with warmth. The palette features Neutral & Earth Tones (cream, beige, grey, and brown) to create a serene atmosphere. Premium materials and diverse textures add a sophisticated dimension, while furniture with curved lines provides a soft, cozy feel that remains highly functional.
- The Arbor Donmueang-Chaengwatthana: Mid-Century Modern A perfect blend of simplicity and warmth. Natural wood tones are used in key areas to create a relaxing connection with nature, complemented by Accent colors like orange, yellow, and green. The design focuses on clean lines and tapered legs, making the space feel airy, light, and vibrant.
- Esta Serenity Borommaratchachonnani: Modern Contemporary with Soft Luxury This style utilizes light tones to create a warm, peaceful, and relaxing sanctuary. The design emphasizes simple lines paired with soft-touch materials and textures, adding just the right amount of luxury without compromising comfort. It reflects contemporary living where design and quality meet in every moment.
Discover Your Perfect Home Today
Experience “ready-to-move-in and ready-to-decorate” homes at 5 prime locations:
- CHANN The Riverside Borommaratchachonnani
- The Arbor Donmueang-Chaengwatthana
- The Arbor Ramintra-Watcharapol
- Esta Serenity Borommaratchachonnani
- Esta Rangsit-Klong 2
The COMPLETE LIVING COLLECTION campaign is available from now until June 30, 2026. For more information and exclusive details, please visit the project sales galleries.
*Terms and conditions apply as specified by the company.
