The “AssetWise BG CUP U19” youth football tournament reached a grand conclusion, featuring 16 top-tier schools in a fierce competition. Assumption College Sriracha emerged victorious, claiming their second championship title. The event drew an enthusiastic crowd of over 7,000 athletes and fans, filling the stadium with pride and excitement.
Beyond the on-field success, this tournament highlights the concrete commitment of AssetWise to supporting Thai youth and driving the nation’s football industry forward. Mr. Surat Pongphulsuk, Senior Vice President of Marketing Communications at AssetWise Public Company Limited, attended the ceremony to congratulate the athletes and present the championship trophy and a total prize pool of 300,000 Baht to the winning team.
This tournament is a collaborative effort between AssetWise (ASW), a leading lifestyle-focused real estate developer, and BG Sports, a premier sports content and live broadcasting platform. Together, they have created a high-quality stage for Thai youth to showcase their full potential during the critical transition from school-level sports to professional football.
This partnership aligns with AssetWise’s Lifestyle Marketing strategy, which aims to connect the brand with the younger generation through socially impactful activities while supporting holistic youth development. The final match also featured exclusive fan engagement activities, including an AssetWise photo booth and a high-energy concert by “Jazz Spooknic Papiyong Kook Kook,” ensuring a memorable night for all attendees.
Tournament Highlights:
- Participants: 16 prestigious schools.
- Athletes: 320 young footballers.
- Duration: 2 months of intense competition.
- Total Matches: 63 matches.
- The Finalists: A thrilling “Assumption Derby” between Assumption College Thonburi and Assumption College Sriracha.
The final showdown took place at BG Stadium, a world-class venue and home to BG Pathum United. By competing in a professional-grade stadium, these young athletes gained invaluable experience, boosting their confidence and preparing them for their future careers in the professional leagues.
Looking ahead, AssetWise remains dedicated to empowering Thai youth across various dimensions, particularly through sports as a tool for skill development and opportunity. The company is set to continue its support in the upcoming “BGPU x BVB Football Carnival U15 powered by AssetWise.” This U15 tournament will select five rising stars to travel to Germany for training with Borussia Dortmund, a world-renowned club famous for its youth development system. This initiative reaffirms AssetWise’s role in opening doors for Thai youth to reach international football standards.
#AssetWise #ASSETWISEBGCUPU19 #BGPathumUnited #BGSports
