AssetWise Partners with Royal Cliff to Elevate Youth Tennis, Inspiring Young Stars for the 3rd Year
Paving the way for junior athletes to transition into professional careers.
AssetWise (ASW) has teamed up with Royal Cliff Hotels Group to continue their mission of developing Thai youth tennis for the third consecutive year. The “AssetWise Junior Tennis Thailand Championship 2026” serves as a competitive arena for young players aged 4–14 from across the nation. This initiative aims to provide youth with real match experience, allowing them to accumulate skills and progress toward becoming professional tennis players. The partnership reinforces ASW’s Lifestyle Marketing strategy by supporting and inspiring the new generation to pursue their dreams to their full potential.
Empowering the Next Generation
Ms. Aratee Benjathikul, Senior Vice President of Corporate Communications at AssetWise PCL (ASW), stated that this collaboration is more than just a sponsorship; it is a platform to push the boundaries of young athletes.
- Strategic Alignment: The event aligns with ASW’s Lifestyle Marketing, connecting the brand with all generations through sports.
- Life Skills: Tennis teaches children strategic planning, emotional control under pressure, and resilience after defeat.
- Community Building: ASW aims to be a companion in growth, building a strong foundation for children beyond the walls of their homes, particularly in the high-potential location of Pattaya.
World-Class Standards and Recognition
Mr. Vitanart Vathanakul, CEO of Royal Cliff Hotels Group, highlighted that the tournament was held at Fitz Club, the hotel’s world-class sports facility.
- Award-Winning Venue: The facility received the Gold Standard Tennis 10s & Junior Tennis Championship Venue Award, recognizing its excellence in tournament management.
- Intense Competition: Each match reflected the high level of discipline and sportsmanship among the youth, signaling significant progress in regional junior tennis.
Event Overview: AssetWise Junior Tennis Thailand Championship 2026
The tournament took place on May 2–3, 2026, at Fitz Club, Pattaya, featuring over 150 participants.
| Category | Age Group |
| Tennis-10s | 4 – 10 Years Old |
| Junior Tennis | 10 – 14 Years Old |
Integrated Healthcare Support
The event also featured Vitala Rehab & Physiological Clinic, a subsidiary of AssetWise specializing in physical therapy, to provide recovery services for the young athletes after their matches, ensuring comprehensive health care.
A Vision for Pattaya’s Future
This partnership reflects AssetWise’s commitment to creating quality spaces for the younger generation to start their athletic journeys. By focusing on fundamental skills and real-world experience, ASW and Royal Cliff aim to:
- Prepare youth for professional sports careers.
- Establish Pattaya as a premier destination for a complete lifestyle.
- Drive the potential of the new generation to grow sustainably alongside the city.
