BANGKOK, THAILAND — AssetWise Public Company Limited (ASW) has partnered with the School of Business Administration at Bangkok University to bridge classroom learning with hands-on professional experience through the “THE REAL CHALLENGE” and “WORK ON CAMPUS” campaigns. The initiative provides university students with the opportunity to develop digital marketing and brand communication campaigns based on real-world business cases.
As part of this collaboration, AssetWise presented a business case centered on KAVALON, a new campus condominium project scheduled for completion in early 2027. Located adjacent to Bangkok University, KAVALON is designed to support modern student lifestyles and features the largest common facilities area ever developed by AssetWise under its KAVE brand portfolio.
Leveraging their firsthand understanding of student lifestyles and familiarity with the KAVE brand, Bangkok University students participated by applying youth-centric perspectives to build marketing concepts aimed at engaging their target demographic.
The campaign kick-off event generated strong student participation and engagement. Winning student concepts will be further developed and implemented for actual commercial use by the brand, with total prize money exceeding 160,000 baht. The initiative reflects AssetWise’s commitment to supporting practical learning experiences and career readiness for university students.
