AssetWise is taking its Lifestyle Marketing strategy to the next level by continuing its partnership with BG Pathum United Football Club for the second consecutive year, gearing up for the 2025/2026 Thai League season. The collaboration will feature year-round activities to connect the brand with residents and football fans, including youth football competitions designed to inspire and nurture young Thai talent. These initiatives will give aspiring players the chance to train and gain valuable experience from professional coaches and players, paving the way to becoming international-level professional athletes.
Mr. Kromchet Vipanpong, Chief Executive Officer of AssetWise Public Company Limited, a leading property developer committed to delivering happiness under the concept “We Build Happiness”, said that continuing as a key sponsor of BG Pathum United, also known as “The Rabbits”, reinforces the company’s goal of aligning its brand with the lifestyle of consumers of all ages, particularly football fans — one of the largest and most passionate sports communities in Thailand. Throughout the year, AssetWise and BG Pathum United will host various activities under the “RabbitWise” initiative to engage with residents and fans, while also supporting the development of youth players to elevate Thai football to global standards.
“We are delighted to continue supporting BG Pathum United for another season. Beyond sharing the excitement of every 90 minutes on the pitch, AssetWise is committed to creating ongoing engagement through both online and on-ground activities under the ‘RabbitWise’ concept. This includes building a strong community with the club’s fans and organizing youth-level football competitions and clinics for our residents and aspiring players. These initiatives allow young talent to learn directly from professional players, inspiring them to practice and pursue their dreams of becoming future athletes,” said Mr. Kromchet.
BG Pathum United is recognized as one of Thailand’s top football clubs, with a strong fan base of over 668,000 followers on social media and loyal supporters who regularly attend home matches. The club features many well-known players, including Chanathip Songkrasin, Sarach Yooyen, Kritsada Kaman, as well as rising stars such as Waris Chuthong, Teeraphat Prewthong, Phuttawong Sangwilai, and Chanon Thamma. Located in Pathum Thani, one of AssetWise’s key development areas, the club’s home province aligns with the company’s portfolio of residential projects, particularly Kave-brand campus condominiums near universities, which have consistently received excellent market feedback.
Ms. Nittayaporn Tharasook, Commercial Director of BG Pathum United, added:
“We would like to thank AssetWise for continuing their support for a second year. This partnership not only motivates our professional players but also opens doors for the younger generation to develop their skills and gain match experience. Supporting youth development is a long-term commitment that requires collaboration from multiple sectors. Having a forward-thinking organization like AssetWise invest in the future of young players is crucial to driving the sustainable growth of Thai football.”
AssetWise remains committed to promoting sports and lifestyle activities beyond the football pitch, adapting its strategies to align with the behaviors of today’s social media-driven consumers. By building closer connections with fans, creating higher engagement, and fostering a sense of belonging with the brand, AssetWise continues to deliver happiness to every generation while developing high-quality residential projects for modern living.
