AssetWise continues its support for the Miss Thailand pageant for the fourth consecutive year, solidifying its brand identity as the “#BeautyQueenCondo.”
Following the grand coronation night on February 22, the company welcomed the newly crowned Miss Thailand 2026, MyMint-Jiraporn Saladang, and the four runners-up into the AssetWise Family. The winners have been awarded a one-year free residency in AssetWise’s premium condominiums, a strategic move to capture the younger generation and pageant fans by converting community engagement into brand trust.
Ms. Pachara Prapanwattana, Senior Managing Director of the Condominium Business Group at AssetWise Public Company Limited (ASW), stated that the company’s ongoing four-year partnership with the Miss Thailand stage is about more than just providing housing; it is about creating a real-life experience. By providing residences for Miss Thailand and all four runners-up, the brand builds long-term awareness, connection, and credibility. This reinforces the “Beauty Queen Condo” image, which aligns with AssetWise’s core “Lifestyle Marketing” strategy.
“We recognize the power of the pageant community, which is characterized by deep loyalty and passion. Building brand awareness through this platform allows AssetWise to reach the younger generation rapidly. This is reflected in the significant growth of our brand engagement during the competition period, further validated by our recent success at the Thailand Social Awards for effective online marketing communication. Most importantly, the passion of the fans has translated into brand trust, leading many to become AssetWise residents over the past year,” said Ms. Pachara.
Furthermore, AssetWise opened its “Kave Wonderland” project—the first pet-friendly campus condominium near Thammasat University, Rangsit—to host activities for the Miss Thailand 2026 pageant. The 39 contestants showcased their creativity through video content and fashion sets that highlighted the project’s unique lifestyle features, which seamlessly blend residential living with diverse leisure activities. The activity offered prizes totaling over 50,000 Baht. Additionally, the contestants participated in interviews to share their perspectives and inspirations, reflecting the roles and attitudes of modern women.
The five winners joining the AssetWise family are:
- Miss Thailand 2026: MyMint-Jiraporn Saladang
- 1st Runner-up: Jean-Ruechatorn Kittipornphanit
- 2nd Runner-up: Fai-Paweena Niamraksa
- 3rd Runner-up: Nerf-Nattawadee Kanjan-opas
- 4th Runner-up: Kluay-Rungrawee Chimchanwet
AssetWise provides these winners with free residency in its condominiums for the duration of their one-year reign. They will also participate in various brand activities, which serves as a key driver in building brand loyalty. This initiative emphasizes that AssetWise spaces are designed to meet the living needs and creative aspirations of the new generation while supporting the potential of Thai women on a national stage.
#AssetWise #MissThailand2026 #BeautyQueenCondo #ASW
