Partnering with Smallroom Music Camp Tour to Connect with Gen Z Lifestyles
AssetWise continues its Music Marketing strategy to capture the younger generation, partnering with “Smallroom”—the trendsetting indie music label—to support the “Smallroom Music Camp Tour 2025” for the second consecutive year. This nationwide university concert tour uses the power of music to bridge the brand with student lifestyles, reinforcing KAVE’s position as the true leader in the Campus Condo market that deeply understands Gen Z insights.
Ms. Phachara Prapanwattana, Senior Managing Director of the Condominium Business Group at AssetWise Public Company Limited (ASW), stated that AssetWise believes music is a limitless communication tool for reaching the younger generation. By collaborating with Smallroom—a label whose DNA and fan base perfectly align with the student demographic—the “Smallroom Music Camp Tour 2025” serves as a key platform to deliver musical experiences that become a lasting part of students’ university memories.
“As the leader in the Campus Condo market with 19 projects under the KAVE brand, we truly understand student insights. We focus on developing residential projects that cater to their way of life and creating spaces that fit modern lifestyles. Supporting this concert tour is a powerful communication tool that allows us to reach our target audience directly. This collaboration between AssetWise and Smallroom doesn’t just create a tangible brand experience; we aim to build long-term ‘Brand Love’ and a deep connection between Gen Z and the KAVE brand,” Ms. Phachara added.
Smallroom Music Camp Tour 2025 is an annual concert series that brings a lineup of popular artists and interactive activities directly to university campuses across Thailand. Locations include:
- Burapha University
- Rajamangala University of Technology Thanyaburi
- Silpakorn University (Sanam Chandra Palace Campus)
- Kasetsart University (Bangkhen)
- King Mongkut’s University of Technology Thonburi (KMUTT)
- Srinakharinwirot University (Ongkharak)
- Kasetsart University (Sriracha)
- King Mongkut’s Institute of Technology Ladkrabang (KMITL)
The tour has received an enthusiastic response from students and will continue to host fun-filled activities throughout the year.
Beyond prime locations near educational institutions and accessible pricing, KAVE Campus Condos are designed specifically for Gen Z. Projects like KAVE Wonderland feature massive common areas with diverse functions, including E-sport rooms, music practice rooms, live-streaming studios, Creative Spaces, Co-working zones for study sessions, and even cheerleading practice stands.
The success of the KAVE brand is reflected in the excellent feedback from both student residents and investors. In many locations near universities, the projects generate high rental yields of up to 8% per annum*, further solidifying KAVE’s strong position as the undisputed leader in the Campus Condo market.
